Growth Strategies

Marketing - defining your targets, marketing plans
Word of mouth marketing
Testimonials and referrals
Sales - creating and measuring your sales process
Sales execution techniques
Customer retention - keeping what you have

Four Key Business Essentials Concepts

Accountability
Financials
Growth
Strategy

Accountability

Effective management starts with personal accountability, and this has an enormous impact on your success in management and leadership. This segment covers personal branding, time management, teambuilding and effective hiring and firing strategies.
Financials

To become a bottom line manager it is essential to understand financial performance. You can’t manage what you don’t measure and this segment encompasses not only the P&L but also the balance sheet, cash flow, budgets and key performance indicators.
Growth

Growth is the lifeblood of every company. This segment covers the development of marketing plans, effective sales techniques, sales management and customer retention. There is also a special session on win-win negotiations.
Strategy

Stepping back from the day to day and looking at the big picture is an essential component of business success. This segment examines the planning process and helps with strategic planning, goal setting and managing towards objectives.

Business Essentials

Essential Benefits

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Hiring Articles

The “Tallest Pygmy”

Are you hiring the first reasonable candidate that comes along? Do you ‘settle” rather than looking for better candidates? The problems with successful hiring all start with the “Tallest Pygmy” approach and cost incalculable amounts in lost productivity. A story illustrates the point:
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Fortuitous Self Selection

The problems in hiring generally start well before the hiring effort ever actually begins, and this is actually something of a vicious circle. Problems in the workforce aren’t addressed consistently and employers are confronted with the problem of an employee leaving suddenly. This leads to difficulties in hiring because owners try to hire a replacement too quickly.
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The Vicious Circle of Mediocrity

The root cause of many hiring issues stems from a fear of employees leaving. When it comes down to the true essentials many owners are actually afraid of their employees and the implications are particularly disturbing. Most business owners know, at some level, that they are poor at hiring and that they are better off holding on to what they have.
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Now that you have identified your Platinum Activities and set your Time Gain Goal, it is time to start the Time Edge process As laid out in Time as a Commitment, this involves changing the activities that you allow in your day, and the next step in the process is to start to replace the grains of sand falling through your personal hour glass with higher value activities.
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Research Studies have shown that people most often fail to act when they think simultaneously about the result they want and the actions they will need to take to accomplish it. The actions that need to be taken are often complex or uncomfortable, and trying to resolve the “how” can make it all too easy to decide that the “what” is just too overwhelming.
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The issues created by bundling together identification and action are amplified by the way the Tyranny of the Urgent comes into play. This requires that we just get things done, even if they are below our pay grade and don’t belong in our day. We do them because when they come up they are urgent and need to get done. We’re always too busy when they come up to delegate them, and the quickest way to get them out of the way is just to do them ourselves.
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