Frequently Asked Questions

What do you mean by NOISE?

Noise is anything that keeps people from doing what they do best. It may be uncertainty of what is going on in the business. It may be people problems, financial results, hiring, process or control issues, lack of communication, too much going on, client problems, errors in the business, sales issues, training, new product development, marketing, operational strategy, vision, competition, and the list goes on. The noise happens when the first in command has to deal with something that doesn’t align with what they do best.

What is "The Noise Reduction SystemTM"?

The Noise Reduction System™ is taught in a series of workshops based on the book Make the Noise Go Away – The Power of An Effective Second in Command, written by Larry G. Linne. The overall class addresses all the concepts in the book and provides tools that help participants work through the concepts and make them a part of their life at work.  The ultimate objective is for the “noise” to be eliminated so that first in commands and second in commands can be free to do what they do best.

What do you mean by FIC and SIC?

FIC stands for First in Command. This may be the business owner or CEO, but can also be somebody lower down in the organization who has managers reporting to them. SIC stands for Second in Command. This is anybody in a management team who reports directly to the FIC and not simply one individual.

Who is the ideal person to go to this class?

The program is designed for second in commands, not for secretarial support personnel, although they would also get value from the materials. The class is designed for managerial/leader level people who work for the senior leader of the company. A first in command is anyone who has responsibility for results in a business and has employees under their responsibility; we have had sales people, attorneys, doctors, and senior leaders of larger corporations send their second in commands to this class with great success.

What should a first in command expect from the second in command going through this class?

The first in command will attend the first and last of the 10 sessions.  This gives them an understanding of what is going to happen in the class, what was learned, and what they should expect going forward. The class is taught in a 2 ½ to 3hour workshop one day per month for 10 months. They should expect that their SIC will attend all the classes. They should also expect to spend at least one hour per month letting the second in command debrief what they learn in class. They should expect the second in command to proactively show evidence of implementing the strategies.

Can I Send More Than One SIC?

Yes. The class is limited to 12 people but many companies send more than one participant. We have also put on programs limited to the managers from one company.

What Do You Mean By Tools?

Intellectual Property provided to participants in forms or documents that work them through the concept being taught so that they understand it and can apply it. Tools in the NRS™ are designed to bring the concept to reality in the shortest amount of time.  One of the greatest values a consultant can bring to a client is simplicity on concepts so they can implement and get results.  That is what these tools do for the participants.

What do you mean by “what FICs and SICs do best?”

Most people in first and second in command jobs have been very successful in their lives. They have done something or multiple things that bring great value to themselves, their family, and those around them. It could be visioning, selling, client relations, managing suppliers and vendors, managing professional relationships, financial management, leading others, coaching people, and the list goes on. When they do these things it usually turns into big dollars.

How does having an effective second in command make the noise go away?

Read the book Make The Noise Go Away !

Give me some idea of what the second in command will learn.

Upward communication strategies to take things off the FICs mind so he/she doesn’t worry. Innovation implementation strategies. Client management techniques. Understanding the power of values and applying it in the business. Proactive culture management. Decision making strategies to make better decisions the first time. Performance management techniques to get more productivity and better results from employees. How to not repeat mistakes in the company. How to reinterpret the FIC message to “connect” with the employees. Those are a few of the 26 different tools we go through. Each of these tools would individually pay for the cost of the class when implemented in the organization.

How many people are in a class?

Typically classes have 10 to 12 participants. This small class size is designed so the group can get value from interacting with each other. Learning is maximized with adults when they can learn from a teacher, gain their own learning from experiences in class, and learn from others who are gaining the same experience. Small group classes allow for all three of these things to happen. More than 12 would require the class to break up into smaller groups for some of the exercises.

The Four Pillars of Behavior

  • Dominance

    The D is challenge-oriented, competitive, highly active, innovative, and tenacious. They are forceful, decisive, direct and independent - bottom-line driven self-starters who value time and are not content with the status quo.  

    The Time Edge



  • Influence

    The I is expressive, enthusiastic, friendly, demonstrative, and talkative. They are optimistic, creative problem solvers who verbalize articulately Outgoing and empathetic, they want to be liked and trusted and make great team players.

    The Time Edge

  • Steadiness

    The S is methodical, reliable, steady and modest. They are loyal, patient, dependable team players and work hard for the right leader. Calming and stabilizing, they are logical, step-wise thinkers who are good at completing tasks. 

    Edge Business Essentials

  • Compliance

    The C is analytical, exacting, careful, and deliberative. They maintain high standards and are , task oriented objective thinkers. They define, clarify, get information, criticize, test, pay attention to small details, and like to follow the rules. 

    The Alternative Board

A Better Team

Building a more effective management team allows you to spend time on what you do best. When you are able to focus on what adds the most value to the company, you can boost your bottom line exponentially.

Increased Value

Improving your management team will increase the value of your business. The more time you spend working in your business the less it is worth. Purchasers increasingly look for solid management in their acquisitions. 

Quality of Life

If you're planning to sell, building a more effective management team will increase the value of your business. Acquirers look for solid management, and the more time you spend working in your business the less it is worth.

Exit Strategy

If your likely exit is to sell to family or employees, the successful perpetuation of the business depends on it being able to function without you. Investing in better managers is an essential start towards that goal.