Having identified the key components of the job that you are trying to fill, many owners and managers simply throw together an ill-prepared advertisement that they hope will attract the right people.
If you think about it, this is both stupid and irresponsible, but it is not something that is really very difficult to overcome. There are two simple techniques of that one can use to develop a good job advertisement and then a number of common sense ways to approach the question of where to advertise.
The first technique behind the running of the advertisement is to develop an employee value proposition that talks about why your organization is a great place to work. This is a simple thing to develop, and the methodology behind doing so is spelled out in the article "Developing an Employee Value Proposition".
The second element is to go through the discipline of filling out a form that contains all of the salient information that you will need in order to create a good job advertisement. A sample of the kind of information that you will need to do this is contained in the article "Writing an Effective Job Advertisement”.
Finally, almost as an aside this is one of the few areas in life where there is actually a free lunch. What far too few people realize is that you can contract with an advertising agency to produce the job advertisement for you and pay them nothing. They get paid by a commission from the medium in which the advertisement is run, and since there is no way that you can get that commission paid to you directly, having somebody else produce your advertisement actually costs you nothing.