It follows quite naturally that if you develop poor job advertisements and then don't place them in the right media that you will not develop a large enough pool of candidates to give you the opportunity to make an effective selection.

Having developed a sub-standard advertisement, many businesses then run it in their local newspaper, Pennysaver or wherever and expect that they will attract enough people of the right quality to fill their needs.

This is a great time to advertise for staff, and people are seeing some heavy response rates. There are any number of competing advertisements, and when advertising it is essential to post an advertisement that is so compelling that it will stand out from the crowd and attract people to answer it….make people want to apply.

Having identified the key components of the job that you are trying to fill, many owners and managers simply throw together an ill-prepared advertisement that they hope will attract the right people. 

Businesses spend enormous time and effort developing their marketing image so that they can differentiate themselves in the marketplace, stand out from competitors and attract potential customers. They spend almost no time or effort perfecting a marketing image directed at attracting their potential employees.

The "Tallest Pygmy" syndrome comprises ten basic hiring mistakes that I see companies making over and over again. In this book I will look at the 10 most common mistakes, identify where they fit into the hiring process and offer suggestions for how they can be corrected.