STRATEGIC PLANS FOR THE REAL WORLD

Strategy is the business element that separates the winners from the losers. Every business should have a written strategic plan that identifies where the company is going and how it needs to position itself to get there. It is not the same thing as a business plan or a document used to raise money but an internal document that gives the CEO a roadmap to run his business.

When a business is first started, the vision and strategy are clear. As the business becomes successful, the discipline needed to gather information about the marketplace and integrate it with vision and strategy becomes increasingly difficult to sustain.

To address these dynamics, Edge Initiatives has developed the Strategic Edge. Driven by Steve Davies, a former commercial banker, founder and CEO of a five-time Inc 500 company that he grew to over 200 employees, president of a public company and an Ernst & Young Entrepreneur of the Year, Edge brings considerable experience of strategic positioning to the table.

To be effective, strategic positioning requires process and discipline. In common with all Edge Solutions, the Strategic Edge is an effective, streamlined program, and it installs an effective information gathering process and takes the CEO through the formal steps necessary to produce a real world plan that delivers measurable results. The Edge Team helps the CEO to:

• Review the company’s existing strategy and positioning

• Develop mechanisms to collect information from within the company

• Review information gathered and develop a written internal strategic plan

The Strategic Edge is delivered over a short timeframe and at a fixed cost. By having seasoned external resources drive the process, significant results can be accomplished without diverting the CEO’s time and energy away from running the business. The success of the program is guaranteed, or the out of pocket cost will be refunded.