RATIONALE

The CEO walks a lonely and often frustrating road, and there are few places to turn for help. Time is at a premium and busy executives driven by the ‘tyranny of the urgent’ have difficulty in finding resources that can help them with the myriad of different problems and challenges that confront them.

For specific, urgent problems, Accountants, lawyers, friends and industry groups head the list and they can be very helpful with technical and operational input. But this is not a group that knows enough about the nuances of your business to understand how personalities and culture affect the issues or one that can provide in-depth assistance.

In the case of more general issues that do not demand immediate attention, finding time to step back from the day-to-day to deal with underlying problems is difficult. An outside resource that can make an unbiased, objective contribution can be invaluable in providing the necessary perspective and impetus, but they are hard to find.

Traditional consulting can be very expensive because it is focused on resolving one specific problem. This approach delivers a series of recommendations in a vacuum and generally fails to reach agreement on actions to be taken or develop a concrete implementation plan…and most recommendations stay in the desk drawer.

Even when a competent resource is found it takes a significant time investment to bring their overall knowledge about your company to a level where they can really deliver value. To fill this void, Edge Initiatives has developed the Advisory Edge. Under this program, Edge

• Spends time on-site to gain an in-depth understanding of the company.

• Provides ad hoc CEO Support and advice on issues that arise.

• Drives Company Projects by identifying longer-term issues, building consensus as to actions to be taken and then driving implementation.

The Advisory Edge is one of a series of unique Solutions developed by Edge that combine analysis with a tried and tested process that builds consensus and drives implementation to achieve results.