RATIONALE

In every business, management has difficulty stepping back from the day-to-day to look at issues facing them. The faster the growth, the more pressure on the CEO's time. In a growth business that pressure increases exponentially at exactly the time that help is needed, and there are two factors at work.

• High growth means that the CEO's time is at a premium. External issues involving customers and suppliers often have more urgency than internal ones.

• Growth has a way of covering up underlying issues. Because they are not immediately life threatening, they are easy to ignore, and can continue to fester for a number of years.

Running a company is quite different from any other experience, yet many competent resources have never actually been a CEO and fail to appreciate how hard it can be to implement change. As a result, there are few credible resources that can really provide practical, real world advice for the problems lurking in the future for growth companies – and still fewer that will actually implement what they recommend.

Most consulting ends at the recommendation phase. Edge believes that successful consulting has three equally important component parts: identifying issues, building consensus and driving implementation. To accomplish this Edge has used its business experience and insights to develop the Growth Edge, one of a series of unique fixed-cost Solutions that combine analysis with a tried and tested process that builds consensus and drives implementation to achieve results.