PROGRAM DESCRIPTION

Edge Initiatives is driven by Steve Davies, founder and CEO of a five-time Inc 500 company that he grew to over 200 employees, president of a public company and an Ernst & Young Entrepreneur of the Year. Steve is the master of shoestring marketing, and he and his seasoned team have used their hands-on experience to create the Marketing Edge specifically for small to medium sized companies.

The Marketing Edge is a streamlined process that distills the essence of the elements needed to produce a marketing plan and drive revenue growth…with the minimum amount of management time.

• The process begins with two meetings with the CEO. The first is for Edge to understand the company’s existing goals, marketing strategy, positioning and challenges. The second is for Edge to present a document summarizing the information gleaned from the CEO and containing observations on the company’s marketing strategy and goals, and ideas for discussion.

• Edge then comes on site to perform an internal analysis of existing customers and build a short survey questionnaire covering customer needs so as to build a database that has consistent answers to key questions.

• Once the research has been gathered, Edge produces a draft Marketing Plan for discussion with the CEO at an action-based meeting, and the final plan is then produced. This is a strategic document that acts a road map for the revenue growth of the company.

• Once the Marketing Plan has been adopted, Edge works with Sales to develop the Revenue Generation Plan. This is an action document that covers the revenue goals and the tactics needed to achieve them.

Edge remains involved and comes in monthly for six months to monitor progress under the plan and hold feet to the fire. With these steps, the Marketing Edge delivers practical results not always found in more traditional consulting engagements.

This has been refined it into a streamlined process where the bulk of the work is done by Edge rather than the company. Edge will assist the CEO in strategy, positioning and developing revenue goals. It will work with the Sales team to set up programs to drive the implementation of new initiatives, products and services. Success of the program is guaranteed or the out of pocket cost will be refunded.