THE GROWTH EDGE IN ACTION

The process falls into four stages and the end result is an efficient, effective process that includes monitoring and pre-determined follow-up procedures and delivers practical results not typically derived from traditional consulting methods.

1. Intake

This involves an in-depth meeting one-to-one with the CEO to enable Edge to understand the company’s existing goals, strategy, positioning and challenges. At this meeting Edge will also identify the information it will need and agree a timetable for fieldwork. Most of this data can be obtained from various sources within the organization without burdening senior management. The time spent by your team is limited to essentials, ensuring that the Growth Edge process does not interfere with the effective running of the business.


2. Analysis

The Edge analysis deals with the effective resolution of issues that accompany fast growth. Particular emphasis is placed on growth phenomena - the strategies needed to make growth happen, the strategic challenges that accompany it and, most importantly, dealing with the managerial and organizational issues that confront successful growth companies.

Edge’s experience has identified five key areas where the stress of growth is most likely to be felt, and the bulk of the analysis is focused on these areas, effectively streamlining the process.

• HR Issues
• Sales and Competition
• Operations
• Financial
• Organization

By focusing exclusively on these areas and by-passing the trivia that can otherwise bog down analysis, fieldwork can usually be accomplished in four days spread over a month in full or half-day units.


3. Report and Agreement

Analysis and initial report generation takes a further two weeks, and a report is produced. It is delivered in an action-oriented format designed to get agreement from the management team as to actions to be taken and set up accountability for their implementation. Once the content has been agreed with the CEO, it is presented by Edge for discussion and review by the company’s senior management at a special meeting. During the meeting, an action plan is adopted, incorporating individual commitments to action items and their specific completion dates.


4. Implementation

When the Action Plan is finalized, follow up meetings are scheduled, all attended by Edge’s President, Steve Davies. These meetings are designed to monitor progress against the Plan’s parameters and ensure accountability, and continue until all actions have been completed. Through this mechanism, Edge effectively holds management’s feet to the fire, ensuring effective implementation and the meeting of critical deadlines.

With these steps, the Growth Edge delivers a practical, hands on analysis performed by people who have seen the growth movie several times and use their experience to develop timely and cost-effective solutions at a fixed price… and ensure that they are implemented.